We deliver engaging and persuasive PR that supports your commercial and brand-building challenges in your key markets. We have experience and expertise in automotive, technology, design, lifestyle and business.
What: Social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Xing and YouTube are used to spread messages that have been tailored to specific audiences. This may be done via online influencers who engage with audiences directly on social channels.
How: Imprimatur produces a content and influencer plan that details what news and views to publish on the most effective social networks, in the most appropriate written or visual format. We agree campaign plan, targeting the most relevant influencers in the market.
Why: The target audience is always online. Both customers and influencers use social networks every day with the expectation of being able to read or watch content from brands and people that interest them personally and professionally. Engaging content and opinion is key to motivating users to share content with others or engage with a website. Working with online influencers is a way to reach an extensive global fanbase of people with passion, expertise and a unique presentation style.
Example: Imprimatur selected an influencer respected for his driving ability, number of online followers and network of sports car owners for an exclusive drive opportunity with a new performance car. A series of posts across a variety of social networks were planned and posted; the activity was supported by posts we developed independently of the influencer that linked to his activity.
What: Strategy and positioning to focus activity on the outcomes of what is done and how it is said. Discussion defines how personal or organisational actions and decisions will be perceived externally and even internally.
How: By developing a deep understanding of you, your product, your market and your commercial & organisational objectives, Imprimatur advises on the time, location and style of communication, together with the likely media instruments and public reaction to your news.
Why: Public relations shapes opinion, builds trust and contributes to organisational goals. Your communication needs to reflect your culture, ambition and behaviours keeping in mind that every decision taken within your organisation has the potential to become public and be available to everyone forever.
Example: A year before the launch of a new car, we started to advise on what needed to be said, when and to whom. This allowed plenty of time for key messages to be repeated and the story surrounding the car to develop, as well as for momentum to keep on building right up until the day of the launch. The advice is constantly reviewed and challenged to ensure we consider competitive activity and changes in consumer demand and our advice remains relevant throughout the entire launch period.
What: Campaign planning puts strategic advice into operation, taking core organisational goals and building them into a dated plan that connects all audiences and media, linked seamlessly to sales and marketing plans.
How: Imprimatur produces a plan that covers key dates, audiences, media and platforms and defines the optimum communication times and places. Our experienced account managers would then manage the process alongside our PRs.
Why: Campaign planning ensures PR and communications activity are the backbone of your campaign, ensuring the flow of activities align with corporate & product plans and competitor behaviour. This will increase the impact on the target audience and will in turn drive traffic to a website or a physical showroom at the right time. Vitally, it also enables detailed budget planning and an ability to plan for unforeseen outcomes.
Example: For an Italian coachbuilder, Imprimatur planned a product launch for international media. Creating a series of press releases, we raised anticipation ahead of the launch. We contributed to the planning and delivery of the event and hosted the trip.