Imprimatur

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A bespoke language service for every automotive need

Working with Imprimatur provides access to a vast global and regional network of language experts to ensure your each and every wish, demand or need is executed to your satisfaction.

Imprimatur is unique amongst language companies as our experience and focus are entirely based on the automotive sector. We work with manufacturers and suppliers, and have a deep understanding of their individual businesses and the industry as a whole.

Imprimatur has 30 years’ experience as a strategic global language partner to multinational clients. Having worked with most of our customers for many years, we have been privileged to work with some of them as they have grown from small-scale, low volume producers to become major automotive brands.

Our experience spans volume to luxury automotive constructors, working with every department from Design & Engineering, through Sales & Marketing to Aftersales & Special Vehicles; we work on all types of material from websites, PR and marketing collateral, through owner and service documentation, dealer and customer correspondence, to engineering specifications and infotainment systems.

We are channelling our automotive experience into AI to ensure we continue to offer a valued service for all document types.

Contact our team

+44 (0)1483 791400

enquiries@imprimatur.co.uk

Request more information

Submit your details below and one of our team will be in touch

SERVICES

Copywriting

Through research and discussion with the client team, the bilingual writer will take the ideas from the source to create persuasive copy for the target audience.

Translation

To ensure the precise meaning of the text is communicated, the translator will remain faithful to the meaning of the original text.

Project-based AI-powered machine translation

AI-powered machine translation is used to provide a rapid response service.

Transcreation

Fully reflecting the company tone of voice, the creative translator will adapt the meaning of a text using a journalistic style to ensure a local tone of voice.

AI-powered machine translation with human editing

AI-powered machine translation that is supported by custom automotive dictionaries and translation memories are combined with human post-editing to improve the quality of the text.

Integrated AI-powered machine translation

AI-powered machine translation can be integrated with and embedded into client-side systems.

WHAT OUR CLIENTS SAY ABOUT US

Triumph have worked with Imprimatur for 30 years. Our relationship has allowed us to develop and hone working practices and systems that have enabled us to produce large volumes of high-quality technical documentation with a very small team. There is no doubt that without Imprimatur’s help and dedication we could not have done this.
Imprimatur’s understanding of our requirements and the demands of our business is almost as good as our own.
Their work is of a very high standard – we can completely rely on Imprimatur to return our content to us in a better condition than it was in when it left us, and in many more languages.
Imprimatur have introduced us to, and worked with us to implement, new technologies that have allowed us to significantly increase our output, whilst maintaining quality, and yet drive costs down year-on-year.
Owner and Service Manager, Triumph Motorcycles
AGCO has been working with Imprimatur for close to 30 years, during which time, Imprimatur has built an intrinsic understanding of our business and our complex operating model.
In Europe and Middle East, we produce branded dealer and retail aftersales marketing materials in up to 30 languages. The Imprimatur team manages the end-to-end process exceptionally well, including working with our in-market team for translation review and approval.
The quality of the translations and published artwork produced and delivered by Imprimatur is high, and their adherence to our agreed Service Level Agreement is excellent. The team deliver outstanding customer service to us on all levels, recognising that our business model needs to continuously change and develop in line with our business needs.
We jointly measure the agreed delivery timescales for every project through a bespoke dashboard, built by Imprimatur. These analytics are reviewed every quarter, and Imprimatur takes full ownership for actions identified in the quarterly reviews.
The Imprimatur team is accommodating and supportive, and are all helpful, lovely and fast to respond. They feel like extended members of our team and it’s a real pleasure to work with them.
Marketing Services Manager, AGCO
Working with the team at Imprimatur is easy and stress-free. Their order management and working processes are very professional and we are delighted with the results.
Owner and Service Manager, ŠKODA
RM Sotheby's, the prestigious largest global automobile auction house by sales volume, holds auctions for collectable classic vehicles multiple times a year. Our presence spans North America, Europe, and the Middle East with regular sales in key locations including Monterey, Miami, London, Paris, Munich, Monaco, Dubai and more.
We provide bidders with auction catalogues of 100-plus pages in dual language, where each lot is supported by descriptions about the cars, their provenance, specifications and condition. Imprimatur’s language specialists expertly and precisely transcreate the copy, drawing on their automotive experience and knowledge of our brand.
Auction dates are set in advance and are not moveable, so production of the catalogue has to be precisely sequenced. We rely on Imprimatur’s thorough project management and flexibility to ensure the copy is available on time while incorporating any last-minute copy changes.
Head of Cataloguing & Editorial, RM Sotheby's

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EXPERTISE

Nicola Humphreys

Managing Director

I founded Imprimatur in 1995 to deliver language and technology services to manufacturers and suppliers in the automotive sector.

It is always the customer-facing side of the business that gets me out of bed in the morning and I love to spend time with our customers and prospects alike. I was particularly thrilled in 2021 to start another company, Coding Ketchup, which works alongside Imprimatur developing software solutions.

Our latest investment in AI-powered innovation combines the technology's considerable potential with our existing services. As a result, our reach within the automotive industry continues to grow as the sector values the specialist support we are able to offer to address the current opportunities and challenges in the sector.

I am Chair of WOMAC (Women On the Move Against Cancer), part of the EY Female Entrepreneur network and an active member of the Motor Industry Communicators Association.

I love to eat and have a passion for London!

Natalie Owles

Operations Director

I started my career at Bloomberg as a producer for their news channel. The experience I gained from dealing with high-profile contributors as well as working to extremely short deadlines has proven invaluable in my role at Imprimatur.

I joined Imprimatur 19 years ago as an Account Manager and have worked closely with our MD Nicola on all aspects of the business.

I am now Operations Director and responsible for implementing strategies, monitoring quality and planning resources, so that our clients' needs can remain at the heart of everything we do.

I enjoy the fast-paced environment and variety of tasks which is the norm at Imprimatur and no two days are ever the same.

I love cooking and can spend hours poring over cookery magazines to find new recipes to try out on my family and friends. My other passion is my cocker spaniel, Rocket; I enjoy our long walks on the weekends.

Beth Davies

Account Manager

I joined Imprimatur in early 2022. Prior to this, I worked as a teacher, following the completion of my BA in Modern Languages, and an MA in Film and Television.

As an Account Manager, I am the first point of contact for many of our clients. I work with clients to scope new projects, prepare quotes and set timelines. During a project, I will keep track of its progress to ensure it meets the time and cost milestones we have agreed. And when complete, I gather feedback so that I can monitor the success and quality of our project execution and report back to the wider team.

I have a keen interest in languages and as part of my BA spent time studying in French Canada and Germany. I love film and television and in my free time can often be found watching or reading about the latest releases.

Mark Harrison

Associate Director

I have enjoyed over 25 years in the automotive industry with agencies and a great roster of brands: Ford, MINI, BMW, McLaren, Pininfarina, Rimac and Praga. I started in PR where I managed launches of the new MINI and McLaren's road car business. This work took in product launches, factory announcements, motorsport campaigns and press conferences around the world. Since then, I have worked with brands and clients in numerous senior roles with both communications and commercial responsibilities, at global headquarters and as a regional managing director in the Middle East.

At Imprimatur, I provide strategic advice on business development and engaging communications to support commercial and brand-building opportunities. This links my sales planning and customer engagement experience to Imprimatur’s exciting plans for the automotive industry.

Having grown up in an agricultural environment, I enjoy seeing Imprimatur's work with AGCO and new tractor launches taking centre stage. I follow Lincoln City – the appropriately nicknamed “Imps”.

Matt Curley

Project Management Lead

After eight years in multilingual recruitment, I joined Imprimatur as a Senior Project Manager in 2012. It was an opportunity I couldn't refuse.

I have managed projects for some of the world's most exciting automotive brands; from highly creative marketing projects to complex technical projects, I have worked on them all.

As Project Management Lead, I oversee the day-to-day operations of the project management team. I ensure that our project managers have all the tools and knowledge they require to meet and exceed customer expectations.

I love working for such a pioneering company as Imprimatur; a business that embraces technology and change for the benefit of our customers.

Outside of work, I'm a guitar-toting, heavy metal-loving Aston Villa fan and also a coach at a local kids' football club.

Oliver Rowe

Communications Director

I joined Imprimatur in 2024 following 25 years at Ford Motor Company in a number of communications roles, based for a period in Germany where I have dual nationality. Prior to that, also in automotive, I worked in France for Unipart in a parts and distribution role.

My communications apprenticeship comprised four years reporting for newspapers, before storytelling and a passion for automotive came together professionally.

As communications lead, I develop Imprimatur's profile and positioning to support clients' needs and internal operations, while also supporting business development. Our messaging promotes the versatility of human and AI-powered specialist translation services, or a mix of both, to meet automotive's complex and demanding language needs.

I am chair of the Motor Industry Communicators Association (MICA.org.uk) and enjoy swimming, cycling and running (separately rather than as a triathlon!). I keep up German and French skills through travel and media.

Fiona Naylor

Senior Project Manager

I completed a degree in French before joining Imprimatur in 2017, so moving into the language and communications industry felt like a natural fit. Since then, I have worked on many different projects, ranging from technical to creative, small to large, and across a wide variety of languages.

As a senior project manager, I am involved in projects from beginning to end. I manage the translation process, relationships with customers and internal workflows to ensure the smooth completion of each project, to the highest levels of quality. No two projects are the same and I thrive on making sure that they are all completed to plan.

I am also our marketing manager and can often be found posting on LinkedIn to keep our customers updated about our latest news.

In my free time, I enjoy getting out into the countryside for runs and walks, as well as spending time baking and experimenting with new recipes.

Alexis Pejouan

Publishing Technical Lead

I joined Imprimatur in 2011 for a 3-month internship and here I am now, in a senior position. Working at Imprimatur has allowed me to go beyond the scope of translation and develop other areas of expertise, such as localisation engineering, terminology management and desktop publishing.

My role is to research, introduce and implement new technology to ensure we are constantly evolving and improving the customer experience.

I am French, I can speak Chinese – which I developed during 3 years living in China – and I also know Spanish, Italian and some Korean. As you can imagine, Imprimatur is a perfect place to satisfy my interests for foreign languages and cultures!

I am an avid reader, of mostly historical fiction and fantasy. As a problem-solver I enjoy playing strategy video games and also small pleasures such as walks in the forest followed by a pub lunch.