We deliver effective digital communications because we know how to create, manage and use information. We combine our experience in communication with our skills in technology. Our highly collaborative approach ensures that your digital strategy can accommodate changes to requirements, condensed deadlines and purchasing controls.
What: SCHEMA ST4 is an XML Component Content Management System (CCMS) that supports the efficient creation, management and publication of multilingual product information.
How: SCHEMA ST4 generates technical documentation for engineering and electronics as well as context-sensitive online help for software. In addition to the core authoring features ST4 includes tools for quality assurance, version and variant management, and preconfigured templates conforming to widely used standards, such as ANSI Z535.6, and multi-channel publishing.
As a SCHEMA Silver partner, Imprimatur understands ST4 deeply and how to implement the CCMS to best effect. Our specialists work closely with you to review existing document creation and management practices and identify the requirements for language support and content distribution. We then work with your teams to implement ST4 to these organisation specific requirements.
Why: ST4 can deliver significant cost savings through managed re-use of content. The typical return on investment is delivered in under 2 years.
Increased control over documentation processes leads to improved agility in the authoring, translation, and distribution processes, enabling teams to deliver documentation in reduced timescales.
The structured environment increases consistency of output and improves brand & product familiarity for end users.
ST4’s multi-channel publishing features enable distribution of content in innovative ways such as on-vehicle applications and content-centric web and mobile apps including RMI support.
Example: Imprimatur has worked with a major motorcycle manufacturer to implement ST4 and deliver integrated European RMI directive compliant distribution of service information.
What: Websites with Search Engine Optimisation (SEO) and powerful analytics built in. The analytics and data capture tools built into the apps provide businesses with data on customers’ profiles and their information consumption. Can be fully branded. Fully customisable including integration with CMS tools. Can be supported with analytics. User interface can be multilingual and accessible (WAI‑ARIA).
How: A thorough study is undertaken to identify goals, target audience, features & benefits, lifecycle & shelf life, look & feel and tone of voice. Imprimatur architects, designs, builds and rolls out mobile-friendly responsive websites using our powerful headless CMS in combination with multiple front-end frameworks including Vue.js and React.
Why: A corporate website is often your customers’ first experience of your brand. It is important to make a good impression by having the right content in the right language for your customers in a format that they can use on their chosen device.
Example: Imprimatur builds and hosts websites for global automotive customers.
What: A digital press kit is an electronic information package created to support a product launch or announcement to the media. A compilation of all assets and content, such as images, video, press releases, company information and management biographies that illustrate and support news or product announcements. Made available online in an open-access location. Can be fully branded. Fully customisable including integration with CMS tools. Can be supported with analytics. User interface can be multilingual and accessible (WAI‑ARIA).
How: Imprimatur’s modular press kits are delivered on the web through the media site or using a separate URL. The press kit will be fully interactive to support your release and associated assets. Can be created for a standalone product or developed over time to support a model range by adding new kits and features over time. Includes design, build, domain management and hosting.
Why: A single online source of expert information about a product to enable easy access for the media.
Example: Imprimatur develops press kits for a technology-forward automotive manufacturer to disseminate press information for product launches at major industry shows. The pack includes event entry forms. Press kits are distributed through the company media site.
What: An open-access highly visual web reporting tool to display coverage and collateral for executives, stakeholders and colleagues. Can be fully branded. User interface can be multilingual and accessible (WAI‑ARIA).
How: Imprimatur’s cloud-based platform builds pages in modular sections comprising assets such as online coverage, print coverage, statistics, video & photography, social posts, social feeds, quotes, events and contact details. Our simple drag-and-drop interface makes it easy to build reports. PDFs can be generated for offline use.
Why: Reports are a key tool in showcasing the work of the communications team.
Example: An automotive customer creates monthly PR coverage reports with key statistics that are shared with their management team and investors.
What: Interactive cross platform (iOS/Android) mobile Quick Reference Guides (QRG) to introduce product features to a customer.
How: By repurposing existing technical documentation in almost any format we build mobile apps published to the AppStore and Google Play that provide end-customers with a modern interactive onboarding experience.
Why: App based QRGs allow customers to get acquainted with your products before they take delivery and can even form part of the initial buying decision.
Example: Imprimatur has developed a QRG app for a luxury car manufacturer by re-purposing existing content that was originally created for print. Running on IOS and Android, the app provides users with a more interactive way of getting acquainted with their vehicle.