• Verto is Imprimatur's powerful desktop solution for the automotive industry allowing customers to choose between expert human translation for nuanced accuracy or AI-powered machine translation
• Underpinned by the latest AI technology responding to customers’ demands for maximum speed, efficiency and cost savings
• Verto is driven by Imprimatur's purpose-built AI-powered translation engine with automotive sub-domains.

LONDON, November 20^th, 2025 — Language specialist Imprimatur has answered automotive customers’ need for a single tool with multiple translation services which embraces the powerful potential of AI.

The company’s three-decade track record in translating for the industry enabled the development of Verto, which offers expert human translation, AI-machine translation and hybrid options.

Auto Driven

Imprimatur’s 30-year focus has been entirely on the auto sector, providing an unparalleled bank of industry data and terminology. Verto combines this armoury of specialist information with AI translation to handle auto’s high volume of complex documentation for unmatched accuracy and consistency.

Verto’s AI-powered machine translation engine is focussed on the auto industry, with specialised sub-domains for passenger cars, motorcycles, light commercial vehicles, yachts and agricultural machinery.

The new platform can translate material across entire organisations and functions, including Sales & Marketing, Press & Public Relations, Aftersales, Dealer Training and Engineering. Verto can handle over 500 languages in more than 50 file formats.

Accelerated by AI

Imprimatur uses AI to enhance and elevate human creativity, while keeping its people firmly at the centre of Verto’s development and implementation.

• AI chooses the best-performing neural machine translation engine for each task from Imprimatur’s own and up to 16 industry-standard alternatives
• Verto incorporates AI Write Assist which allows users to improve source copy in English (UK and US), French, German, Italian, Portuguese (European and Brazilian) and Spanish
• After translation, AI is used to review a file in its entirety for accuracy, grammar and fluency, referencing translation memories and dictionaries to enforce brand-specific terminology and ensure consistency.

The Verto platform provides real-time project tracking through a personal dashboard, with flexible customised workflows, built-in quoting and spend tracking, plus access to analytics and on-demand reporting.

Verto's enterprise-compliant security protects company confidentiality and intellectual property throughout every stage of the process. The system also supports integrations with enterprise platforms.

"Although the role of AI continues to evolve, successful projects require the support of trusted external specialists. Imprimatur's human-first philosophy positions us as the partner that understands your business, prioritises measurable outcomes, and ensures effortless collaboration."

— Nicola Humphreys, Managing Director of Imprimatur

Verto is already in full use by Imprimatur's first customers. Find out more about its potential to increase the productivity and accuracy of language services while unlocking time and resulting cost advantages by requesting a demonstration at https://imprimatur.co.uk.