Coding Ketchup and Imprimatur have formed a strategic partnership to deliver a powerful, automotive-focused Workflow and Translation Platform.

Designed and built by Coding Ketchup and fully customised for Imprimatur's specialist automotive customer base, the platform streamlines multilingual content creation, localisation and delivery. It combines automation with an intuitive workflow to increase efficiency, accuracy and transparency across every stage of the translation process.

At the core of the platform is an AI-enabled engine that offers high-quality machine translation alongside expert human translation. This hybrid model allows automotive brands to choose the right level of speed, quality and cost for each content type. By pairing Coding Ketchup's technical innovation with Imprimatur's 30 years of experience in global automotive communications, the partnership delivers a modern, scalable solution that supports faster turnaround times, consistent terminology and high-quality language output across all markets.